Home Services Lead Generation: HVAC, Roofing, and Plumbing SMS Strategies

The Home Services Lead Generation Challenge Home services companies live and die by lead flow. Whether you're an HVAC contractor, roofer, plumber, or electrician, your business depends on a steady stream of homeowners who need your services. The challenge? Homeowners don't think about you until something breaks—and when it does, they call whoever responds first. Moklo helps home services companies stay top-of-mind with existing customers and respond instantly to new leads. By combining SMS, ringless voicemail, and AI-powered conversations, contractors can book more jobs without hiring more office staff. Why SMS Works for Home Services Homeowners prefer text communication for service-related inquiries: Convenience: Homeowners can text while at work without a phone call Speed: Instant response when their AC dies in summer Documentation: Text records of appointments and quotes Photos: Homeowners can send pictures of problems Appointment Reminders: Reduce no-shows with SMS confirmations Home Services Campaign Types Seasonal Maintenance Campaigns Proactive outreach before peak seasons drives scheduled work: HVAC Spring Campaign: "Hi {FirstName}, it's almost AC season! {Company} is offering $49 tune-ups this month to get your system ready. Want to schedule? Reply YES or call [Number]." Roofing Storm Season: "Hi {FirstName}, storm season is here. {Company} is offering free roof inspections this week. Catch small problems before they become big ones. Interested? Reply YES." Service Reminder Campaigns Remind past customers when maintenance is due: "Hi {FirstName}, it's been 12 months since your last furnace service. Regular maintenance prevents breakdowns and extends equipment life. Ready to schedule? Reply YES." New Lead Response Instant response to web form submissions and calls: "Thanks for contacting {Company}! We received your request for {ServiceType}. A technician can be there as soon as [TimeSlot]. Does that work? Reply YES to confirm or let us know a better time." Review Request Campaigns After job completion, request reviews: "Hi {FirstName}, thanks for choosing {Company}! If you were happy with your service, would you mind leaving us a quick review? It helps other homeowners find us. [ReviewLink]" Industry-Specific Strategies HVAC Companies Spring AC tune-up campaigns (March-April) Fall furnace maintenance campaigns (September-October) Emergency response during heat waves/cold snaps Filter replacement reminders Equipment age-based replacement offers Roofing Companies Post-storm inspection campaigns Spring/fall inspection reminders Insurance claim assistance outreach Roof age-based replacement campaigns Gutter cleaning add-on offers Plumbing Companies Water heater maintenance reminders Winterization campaigns before freezing weather Drain cleaning promotions Emergency response for leaks/backups Water quality/filtration offers AI Qualification for Home Services Moklo's AI can qualify home services leads by gathering: Service type needed Urgency level (emergency vs. planned) Property type (residential/commercial) Preferred appointment times Budget expectations Property address for routing Conclusion Home services companies that master customer communication win more jobs. SMS and ringless voicemail let you stay connected with customers, respond instantly to emergencies, and fill your schedule with proactive maintenance work. Moklo's home services automation helps contractors book more jobs without more office staff. Start growing your home services business at getmoklo.com.